Analysing reviews in the Web 2.0 : small and medium hotels in Portugal
Marcirio Silveira Chaves; Rodrigo Gomes; Cristiane Pedron
| Year of publication: |
2012
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|---|---|
| Authors: | Chaves, Marcirio Silveira ; Gomes, Rodrigo ; Pedron, Cristiane Drebes |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 33.2012, 5, p. 1286-1287
|
| Subject: | Hotellerie | Hotel industry | KMU | SME | Virales Marketing | Viral marketing | Social Web | Social web | Personalisierung | Personalization | Portugal |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009540742