Analysis of Consumers' Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication
Year of publication: |
2007
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Authors: | Vlasic, Goran ; Kesic, Tanja |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 13.2007, 2, p. 109-130
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