Analysis for marketing planning
Donald R. Lehmann ; Russell S. Winer
| Year of publication: |
2008 ; 7. ed., Internat. ed.
|
|---|---|
| Authors: | Lehmann, Donald R. |
| Other Persons: | Winer, Russell S. (contributor) |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill |
| Subject: | Marketing | Planning | Management | Marketingstrategie | Marktanalyse |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 299 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-07-352984-2 ; 978-0-07-352984-4 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004899196