Essays on market-based management
vorgelegt von Petra Wilczynski
| Year of publication: |
2011
|
|---|---|
| Authors: | Wilczynski, Petra |
| Subject: | Management | Marketing | Messung | Measurement | Theorie | Theory | Marketingstrategie | Marktforschung | Evaluationsforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | IX, 218 S Ill., graph. Darst 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | München, Univ., Diss., 2012 |
| Notes: | Die vorliegende Dissertation besteht aus sieben Artikeln |
| Classification: | Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009546246