Analysis of bundling homogeneous content product in different formats : the case of the online book industry
Li Chen
| Year of publication: |
October-December 2018
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| Authors: | Chen, Li |
| Published in: |
International journal of information systems and supply chain management : JISSCM ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5726, ZDB-ID 2425005-3. - Vol. 11.2018, 4, p. 63-83
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| Subject: | Bundling Strategy | Consumers’ Welfare | Digital Content | E-Commerce | Electronic Books | Resale | Leistungsbündel | Bundling strategy | Electronic Commerce | E-commerce | Digitale Güter | Digital goods | Online-Handel | Online retailing | Preismanagement | Pricing strategy | Buchhandel | Book trade |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/IJISSCM.2018100104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011940172