Analysis of information content in United States and Korean magazine advertising
Year of publication: |
2004
|
---|---|
Authors: | Weun, Seungoog ; Hunt, James B. ; Scribner, Lisa L. |
Published in: |
Journal of global business : JGB ; journal of the Association for Global Business. - Harrisonburg, Va., ISSN 1053-7287, ZDB-ID 1189381-3. - Vol. 15.2004, 28, p. 63-71
|
Subject: | Printwerbung | Print advertising | Informationswert | Information value | Vergleich | Comparison | USA | United States | Südkorea | South Korea |
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