Analysis of purchase termination as a source of competitive advantage : applying learnings from online to offline
Shyda Valizade-Funder und Oliver P. Heil
| Year of publication: |
2010
|
|---|---|
| Authors: | Valizade-Funder, Shyda ; Heil, Oliver P. |
| Published in: |
Multichannel-Management. - Frankfurt am Main. : Dt. Fachverl., ISBN 978-3-86641-222-4. - 2010, p. 123-147
|
| Subject: | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Wettbewerbsvorteil | Competitive advantage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014565764