Analysis of Selected Aspects of the Marketing Research Market in Practice (The Czech Republic)
This article deals with some aspects of the marketing research market in practice. It presents the results of a primary research project conducted. The research project had three hypotheses (H1: Czech companies understand the significance and possibilities of marketing research and use it more than before; H2: Companies´ requirements regarding quality of conducting of marketing research have been growing; H3: The share of international marketing research projects has been growing compared to national marketing research projects). All the hypotheses were confirmed. Detailed results are described in this article.
Year of publication: |
2010
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Authors: | Laschoberová, Libuše |
Published in: |
Acta Oeconomica Pragensia. - Vysoká Škola Ekonomická v Praze, ISSN 1805-4951. - Vol. 2010.2010, 1, p. 34-59
|
Publisher: |
Vysoká Škola Ekonomická v Praze |
Subject: | primary research | marketing research | application in practice | significance of marketing research | requirements | international projects |
Saved in:
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