Analysis of students' online shopping behaviour using a partial least squares approach : case study of Indonesian students
Year of publication: |
2019
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Authors: | Kuswanto, Heri ; Pratama, Wildan Bima Hadi ; Ahmad, Imam Safawi ; Salamah, Mutiah |
Published in: |
Cogent business & management. - London : Taylor & Francis, ISSN 2331-1975, ZDB-ID 2837523-3. - Vol. 6.2019, Art.-No. 1699283, p. 1-13
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Subject: | SEM-PLS | online | trust | risk | latent | marketing | Online-Handel | Online retailing | Studierende | Students | Konsumentenverhalten | Consumer behaviour | Indonesien | Indonesia | Vertrauen | Confidence | Partielle kleinste Quadrate | Partial least squares |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1080/23311975.2019.1699283 [DOI] hdl:10419/244764 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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