Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains
Year of publication: |
2013
|
---|---|
Authors: | Khouja, Moutaz ; Rajagopalan, Hari K. ; Zhou, Jing |
Published in: |
European Journal of Operational Research. - Elsevier, ISSN 0377-2217. - Vol. 230.2013, 2, p. 333-347
|
Publisher: |
Elsevier |
Subject: | Pricing | Retail | Supply chain management |
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