An analytic hierarchy process analysis : application to subscriber retention decisions in the Nigerian mobile telecommunications
Sulaimon Olanrewaju Adebiyi (Department of Business Administration, Fountain University, Osogbo, Nigeria), Emmanuel Olateju Oyatoye (Department of Business Administration, University of Lagos, Nigeria), Owolabi Lateef Kuye (Department of Business Administration, University of Lagos, Nigeria)
| Year of publication: |
October-December 2015
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|---|---|
| Authors: | Adebiyi, Sulaimon Olanrewaju ; Oyatoye, Emmanuel Olateju ; Kuye, Owolabi Lateef |
| Published in: |
International journal of management and economics. - Warsaw, ISSN 2299-9701, ZDB-ID 2816891-4. - Vol. 48.2015, p. 63-83
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| Subject: | analytic hierarchy process | mobile number portability | retention management | telecommunication | marketing strategies | AHP-Verfahren | AHP approach | Telekommunikation | Telecommunications | Mobilkommunikation | Mobile communications | Telekommunikationssektor | Telecommunications industry | Mobiltelefon | Mobile phone | Nigeria | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1515/ijme-2015-0035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011525498