Analytical approaches in the study of purchase behavior and brand choice
Year of publication: |
1977
|
---|---|
Authors: | Bass, Frank M. |
Published in: |
Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications. - Washington, D.C. : U.S. Gov. Print. Off.. - 1977, p. 491-514
|
Subject: | Verbraucher | Markenartikel |
-
Behavioral and management science in marketing
Davis, Harry L., (1978)
-
Personality research in marketing : a bibliography
Twedt, Dik Warren, (1977)
-
Interbrand choice, strategy, and bilateral market power
Porter, Michael E., (1976)
- More ...
-
Bass, Frank M., (1987)
-
Note---On "A Parsimonious Description of the Hendry System"
Rubinson, Joel R., (1980)
-
Optimal Pricing Strategy for New Products
Krishnan, Trichy V., (1999)
- More ...