Analytical customer relationship management in insurance industry using data mining : a case study of Indian insurance company
Vishal Bhatnagar; Jayanthi Ranjan; Raghuvir Singh
| Year of publication: |
2011
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|---|---|
| Authors: | Bhatnagar, Vishal ; Ranjan, Jayanthi ; Singh, Raghuvir |
| Published in: |
International journal of networking and virtual organisations : IJNVO. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-9503, ZDB-ID 2113295-1. - Vol. 9.2011, 4, p. 331-366
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| Subject: | Data Mining | Data mining | IT-gestütztes Marketing | Computer-assisted marketing | Versicherung | Insurance | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009409466