Impact of data quality on customer relationship management systems
Sarika Sharma, D. P. Goyal and R. K. Mittal
| Year of publication: |
2008
|
|---|---|
| Authors: | Sharma, Sarika ; Goyal, D. P. ; Mittal, Ravi Kant |
| Published in: |
Enterprise information systems and technology. - New Delhi : Macmillan India, ISBN 978-0-230-63516-6. - 2008, p. 3-9
|
| Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Datenqualität | Data quality | Data Mining | Data mining | Bank | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003764702