Analytical methods of measuring marketing profitability: A matrix approach
Year of publication: |
1966
|
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Authors: | Mossman, Frank H. ; Worrell jr., Malcolm L. |
Published in: |
Business topics. - East Lansing, Mich., ZDB-ID 215391-9. - Vol. 14.1966, 4, p. 35-45
|
Subject: | Vereinigte Staaten | Betriebskosten | Betriebskontrolle | Absatzkosten |
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