Financial dimensions of marketing management
Frank H. Mossman; W. J. E. Crissy; Paul M. Fischer
| Year of publication: |
1978
|
|---|---|
| Authors: | Mossman, Frank H. ; Crissy, William Joseph Eliot ; Fischer, Paul M. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Absatztechnik | Marketingmanagement | Marketing management | Betriebliche Wertschöpfung | Value creation | Finanzierung |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XVIII, 170 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-03376-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000558431