Analytics for Retail : A Step-by-Step Guide to the Statistics Behind a Successful Retail Business

by Rhoda Okunev

Chapter 1: The Basics of Statistics -- Chapter 2: The Normal Curve -- Chapter 3: Probability and Percentages and Their Practical Business Uses -- Chapter 4: Retail Math: Basic, Inventory, Productivity, and Growth Rate Metrics -- Chapter 5: Financial Ratios -- Chapter 6: Using Frequencies and Percentages to Create Stories from Charts -- Chapter 7: Hypothesis Testing and Interpreting Results -- Chapter 8: Pearson Correlation and Simple Regressions -- Chapter 9: Independent t-test -- Chapter 10: Putting it all Together: An Email Campaign -- Chapter 11: Forecasting: Planning for Future Scenarios -- Chapter 12: Epilogue -- Appendix A: Accounting Spreadsheet -- Appendix B: Book Email Spreadsheet -- Appendix C: Forecasting Spreadsheet -- Appendix D: Data Types -- Appendix E: Math Review. .

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Year of publication:	2022
Authors:	Okunev, Rhoda
Publisher:	2022.: Berkeley, CA : Apress 2022.: Berkeley, CA : Imprint: Apress
Subject:	statistics \| retail \| analytics \| excel \| email campaigns \| digital marketing metrics \| independent t-tests \| histograms \| markups \| markdowns \| Pearson correlation \| complex probability \| Einzelhandel \| Retail trade \| Online-Marketing \| Internet marketing \| Statistische Methode \| Statistical method

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Extent:	1 Online-Ressource (XIV, 150 p. 31 illus.)
Series:	Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-4842-7830-7 ; 978-1-4842-7829-1 ; 978-1-4842-7831-4 ; 978-1-4842-8348-6
Other identifiers:	10.1007/978-1-4842-7830-7 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013263181