Analytics in the era of big data : the digital transformations and value creation in industrial marketing
Year of publication: |
2020
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Authors: | Wang, William Yu Chung ; Wang, Yichuan |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 86.2020, p. 12-15
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Subject: | Big data | B2B analytics | Digital transformations | Management revolution | Value creation | Digitalisierung | Digitization | Betriebliche Wertschöpfung | Big Data | Electronic Commerce | E-commerce | B-to-B-Marketing | Business-to-business marketing | Data Mining | Data mining | Lieferantenmanagement | Supplier relationship management |
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