Analyzing and improving marketing performance : marketing audits in theory and practice
Year of publication: |
[1959]
|
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Institutions: | American Management Association / Marketing Division |
Publisher: |
New York |
Subject: | Marktforschung | Produkt | Marketing | Marketingmanagement | Marketing management | Wirtschaftsprüfung | Financial audit | USA | United States | Theorie | Theory |
Saved in:
Extent: | 139 p 23 cm |
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Series: | AMA management report ; no. 32 |
Type of publication: | Book / Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002933907
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