Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Usman Aslam, Leon Davis
| Year of publication: |
2024
|
|---|---|
| Authors: | Aslam, Usman ; Davis, Leon |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103577, p. 1-15
|
| Subject: | Augmented reality | Brands | Consumer experience | Fashion | Immersive retail | Social practice theory | Konsumentenverhalten | Consumer behaviour | Mode | Textilhandel | Textile distribution | Einzelhandel | Retail trade | Markenführung | Brand management | Virtuelle Realität | Virtual reality |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103577 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014460819