What are the determinants of consumers' online reviews adoption for hotel bookings : a structural equation modelling approach
Year of publication: |
2021
|
---|---|
Authors: | Lata, Suman ; Rana, Krishma |
Published in: |
Enlightening tourism : ET ; a pathmaking journal. - Huelva : Univ., ISSN 2174-548X, ZDB-ID 2631025-9. - Vol. 11.2021, 1, p. 171-193
|
Subject: | Consumer's Intentions | Information Adoption Model | Online Hotel Booking | Online Reviews | Online Travel Aggregators | Hotellerie | Hotel industry | Data Mining | Data mining | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Strukturgleichungsmodell | Structural equation model | Electronic Commerce | E-commerce | Innovationsakzeptanz | Innovation adoption | Online-Buchungssystem | Online booking system |
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