Analyzing perspectives on lifestyle m-health apps : user and non-user insights
Year of publication: |
2024
|
---|---|
Authors: | Keller, Veronika ; Ercsey, Ida |
Published in: |
Effective digital marketing for improving society behavior toward DEI and SDGs. - Hershey, PA : IGI Global, ISBN 978-1-6684-8984-0. - 2024, p. 48-67
|
Subject: | E-Health | E-health | Mobile Anwendung | Mobile application | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption |
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