Analyzing repurchase behavior and benchmarking brands : implications for salespersons in a personal selling context
Pradeep Kumar Mohanty and Archana Patro
| Year of publication: |
2020
|
|---|---|
| Authors: | Mohanty, Pradeep Kumar ; Patro, Archana |
| Published in: |
Journal of agribusiness in developing and emerging economies : JADEE. - Bingley : Emerald, ISSN 2044-0847, ZDB-ID 2623963-2. - Vol. 12.2022, 1, p. 56-74
|
| Subject: | Brand efficiency | Data envelopment analysis (DEA) | Farmers' consumption experience | Farmers' repurchase behavior | Personal selling | Tractor industry | Data-Envelopment-Analyse | Data envelopment analysis | Verkaufspersonal | Salespeople | Konsumentenverhalten | Consumer behaviour | Benchmarking | Markenführung | Brand management | Technische Effizienz | Technical efficiency |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JADEE-05-2020-0103 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012879940