Analyzing the effects of a brand introduction on competitive structure using a market share attraction model
| Year of publication: |
2004
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|---|---|
| Authors: | Fok, Dennis ; Franses, Philip Hans |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 21.2004, 2, p. 159-178
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