Incorporating responsiveness to marketing efforts in brand choice modeling
Year of publication: |
2014
|
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Authors: | Fok, Dennis ; Paap, Richard ; Franses, Philip Hans |
Published in: |
Econometrics. - Basel : MDPI, ISSN 2225-1146. - Vol. 2.2014, 1, p. 20-44
|
Publisher: |
Basel : MDPI |
Subject: | marketing-instrument effectiveness | heterogeneity | multinomial probit | finite mixtures |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | English |
Other identifiers: | 10.3390/econometrics2010020 [DOI] 781992974 [GVK] hdl:10419/103627 [Handle] |
Classification: | L8 - Industry Studies: Services ; L83 - Sports; Gambling; Recreation; Tourism ; L2 - Firm Objectives, Organization, and Behavior ; C20 - Econometric Methods: Single Equation Models. General |
Source: |
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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis, (2014)
-
Incorporating Responsiveness to Marketing Efforts in Brand Choice Modeling
Fok, Dennis, (2014)
-
Incorporating responsiveness to marketing efforts in brand choice modelling
Paap, Richard, (2008)
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Performance of seasonal adjustment procedures : simulation and empirical results
Franses, Philip Hans, (2005)
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Incorporating Responsiveness to Marketing Efforts in Brand Choice Modeling
Fok, Dennis, (2014)
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Modeling dynamic effects of promotion on interpurchase times
Fok, Dennis, (2012)
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