Anarchy of effects? : exploring attention to online advertising and multiple outcomes
Kendall Goodrich
| Year of publication: |
2011
|
|---|---|
| Authors: | Goodrich, Kendall |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 28.2011, 4, p. 417-440
|
| Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008989360