Anchoring in payment : evaluating a judgmental heuristic in field experimental settings
Year of publication: |
June 2016
|
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Authors: | Jung, Minah H. ; Perfecto, Hannah ; Nelson, Leif D. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 53.2016, 3, p. 354-368
|
Subject: | anchoring and adjustment | experimental pricing | numeric judgment | field experiment | heuristic | Experiment | Wiederholte Spiele | Repeated games | Heuristik | Heuristics | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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