And Now, A Word from Our Sponsor - A Look at the Effects of Sponsored Content and Banner Advertising
| Year of publication: |
2003
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|---|---|
| Authors: | Becker-Olsen, Karen L. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 32.2003, 2, p. 17-32
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