The CSR conundrum : understanding consumer response to corporate social responsibility
Year of publication: |
2016
|
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Authors: | Becker-Olsen, Karen L. |
Published in: |
Handbook of research on marketing and corporate social responsibility. - Cheltenham, UK : Edward Elgar, ISBN 1-78536-866-4. - 2016, p. 149-174
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Kunden | Customers |
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