Antecedent effects of info content on user attitudes toward radical technology-brand-extension : info content on user attitudes of brand extensions
Year of publication: |
2020
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Authors: | Datta, Pratim ; Hill, Geoffrey |
Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 18.2020, 1, p. 36-58
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Subject: | Attitudes | Beliefs | Brand Extension | Information Content | Innovations | Technology Acceptance | Konsumentenverhalten | Consumer behaviour | Markentransfer | Brand extension | Innovationsakzeptanz | Innovation adoption | Markenimage | Brand image | Innovation |
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