Antecedents and consequences of a firm's selling orientation
Year of publication: |
2003
|
---|---|
Authors: | Guenzi, Paolo |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 37.2003, 5/6, p. 706-727
|
Publisher: |
MCB UP Ltd |
Subject: | Relationship marketing | Salesforce | Italy | Empirical study |
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