Antecedents and consequences of commitment in marketing research services: the client's perspective
Year of publication: |
2009
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Authors: | Cater, Barbara ; Zabkar, Vesna |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 7, p. 785-797
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Subject: | Marktforschung | Market research | Unternehmensdienstleistung | Business services | Lieferantenmanagement | Supplier relationship management | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Osteuropa | Eastern Europe |
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