Antecedents and consequences of commitment in marketing research services: The client's perspective
Year of publication: |
2009
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Authors: | Cater, Barbara ; Zabkar, Vesna |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 38.2009, 7, p. 785-797
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Antecedents and consequences of commitment in marketing research services: The client's perspective
Cater, Barbara, (2009)
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Antecedents and consequences of commitment in marketing research services: the client's perspective
Cater, Barbara, (2009)
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Trust and Commitment in Professional Service Marketing Relationships in Business-to-Business Markets
Cater, Barbara, (2007)
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