Antecedents and consequences of consumers’ attitudinal dispositions toward cause-related marketing in Egypt
Year of publication: |
2014
|
---|---|
Authors: | Hammad, Hadeer ; El-Bassiouny, Noha ; Paul, Pallab ; Mukhopadhyay, Kausiki |
Published in: |
Journal of Islamic Marketing. - Emerald Group Publishing Limited, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 5.2014, 3, p. 414-445
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate social responsibility | Business ethics | Egypt | Cause-related marketing | Islamic business strategies |
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