SPECIAL ISSUE: REPLICATION RESEARCH - When the Product is Complex, Does the Advertisement's Conclusion Matter?
| Year of publication: |
2000
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|---|---|
| Authors: | Ahearne, Michael ; Gruen, Thomas ; Saxton, M.Kim |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 48.2000, 1, p. 55-62
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