Antecedents and consequences of insurer-salesperson relationships
Year of publication: |
2014
|
---|---|
Authors: | Yu, Tsu-wei ; Tung, Feng-cheng |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 4, p. 436-454
|
Subject: | Insurence | Marketing channels | Unternehmenserfolg | Firm performance | Vertriebsweg | Distribution channel | Versicherungsmarkt | Insurance market | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
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