Investigating effects of relationship marketing types in life insurers in Taiwan
Year of publication: |
2013
|
---|---|
Authors: | Yu, Tsu-wei ; Tung, Feng-cheng |
Published in: |
Managing service quality : MSQ ; an international journal. - Bingley : Emerald, ISSN 0960-4529, ZDB-ID 1216397-1. - Vol. 23.2013, 2, p. 111-130
|
Subject: | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Lebensversicherung | Life insurance | Taiwan |
-
Chen, Tser-yieth, (2007)
-
Life insurance service providers’ attributes and relationship quality
Yen, Chang-hua, (2012)
-
Viswanathan, Preethi, (2020)
- More ...
-
Antecedents and consequences of insurer-salesperson relationships
Yu, Tsu-wei, (2014)
-
Does innovation leadership enhance creativity in high-tech industries?
Tung, Feng-Cheng, (2016)
-
Investigating effects of relationship marketing types in life insurers in Taiwan
Yu, Tsu-Wei, (2013)
- More ...