Antecedents and consequences of marketing dynamic capabilities in international joint ventures
Year of publication: |
2009
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Authors: | Fang, Eric ; Zou, Shaoming |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 40.2009, 5, p. 742-761
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Subject: | Marketing | Dynamische Kompetenzen | Dynamic capabilities | Joint Venture | Joint venture | Unternehmenserfolg | Firm performance | Wettbewerbsvorteil | Competitive advantage | China |
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