Antecedents and consequences of online buying behavior : a mediation study
Year of publication: |
2023
|
---|---|
Authors: | Bhat, Suhail Ahmad ; Islam, Sheikh Basharul ; Lone, Umer Mushtaq |
Published in: |
South Asian journal of business studies. - Bingley : Emerald Publishing Limited, ISSN 2398-6298, ZDB-ID 2887112-1. - Vol. 12.2023, 1, p. 54-78
|
Subject: | Commitment | Trust | Loyalty | Functionality | Usability | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Benutzerfreundlichkeit |
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