Antecedents and consequences of perceived value : a meta-analytical perspective
Year of publication: |
2013
|
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Authors: | Vieira, Valter Afonso |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 12.2013, 2/3, p. 111-133
|
Subject: | Perceived value | Meta-analysis | Commitment | Word-of-mouth | Meta-Analyse | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value |
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