Antecedents and consequences of skepticism toward health claims: an empirical investigation of Singaporean consumers
Year of publication: |
2007
|
---|---|
Authors: | Soo, Jiuan Tan ; Tan, Khai-Ling |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 13.2007, 1, p. 59-82
|
Subject: | Werbung | Advertising | Gesundheitsvorsorge | Preventive care | Konsumentenverhalten | Consumer behaviour | Singapur | Singapore |
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