Antecedents and consequences of trust : an e-tail branding perspective
Year of publication: |
2016
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Authors: | Das, Gopal |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 44.2016, 7, p. 713-730
|
Subject: | Behavioural intentions | E-tailer associations | E-tailer awareness | E-tailer perceived quality | Online trust | Electronic Commerce | E-commerce | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
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