Antecedents and mediators of experiential retailing consumer behavior
Year of publication: |
2023
|
---|---|
Authors: | Hu, Meng ; Sun, Yangyang ; Liu, Xinxin ; Li, Yujia ; Yang, Yingjie |
Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 7, p. 920-938
|
Subject: | Consumer response | Consumer-brand relationship quality | Empirical research | Experiential retailing | Self-regulation theory | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
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