Antecedents and moderators of consumer adoption toward AR‐enhanced virtual try‐on technology : A stimulus‐organism‐response approach
Year of publication: |
2021
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---|---|
Authors: | Lee, Hanna ; Xu, Yingjiao ; Porterfield, Anne |
Published in: |
International Journal of Consumer Studies. - Wiley, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 46.2021, 4 (12.11.), p. 1319-1338
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Publisher: |
Wiley |
Saved in:
Online Resource
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