Antecedents and outcomes of lifestyle hotel brand attachment and love : the case of Gen Y
Chyong-Ru Liu, Yao-Chin Wang, Tsui-Hua Chiu and Shan-Pei Chen
| Year of publication: |
April 2018
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|---|---|
| Authors: | Liu, Chyong-Ru ; Wang, Yao-Chin ; Chiu, Tsui-Hua ; Chen, Shan-Pei |
| Published in: |
Journal of hospitality marketing & management. - Philadelphia, Pa. : Taylor & Francis, ISSN 1936-8623, ZDB-ID 2493700-9. - Vol. 27.2018, 3, p. 281-298
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| Subject: | Brand love | generation Y | hedonism | lifestyle hotel | novelty perception | Lebensstil | Lifestyle | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Emotion | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/19368623.2017.1364197 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011880412