Industrial brand value and relationship performance in business markets : a general structural equation model
Year of publication: |
2008
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Authors: | Han, Sang-lin ; Sung, Hyung-suk |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 7, p. 807-818
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Subject: | Markenführung | Brand management | Industrie | Manufacturing industries | Lieferantenmanagement | Supplier relationship management | Strukturgleichungsmodell | Structural equation model |
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