Antecedents and Consequences of Relationship Marketing: Insights from Business Service Salespeople - Relationship marketing is regarded by salespeople as a two-way street and requires engaged relationship building activities from both buyers and sellers
| Year of publication: |
1999
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| Authors: | Sharma, Arun ; Tzokas, Nikolaos ; Saren, Michael ; Kyziridis, Panagiotis |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 28.1999, 6, p. 601-612
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