How critical is employee orientation for customer relationship management? : insights from a case study
Year of publication: |
2008
|
---|---|
Authors: | Plakoyiannaki, Emmanuella ; Tzokas, Nikolaos ; Dimitratos, Pavlos ; Saren, Michael |
Published in: |
Journal of management studies : JMS. - Oxford : Blackwell, ISSN 0022-2380, ZDB-ID 242497-6. - Vol. 45.2008, 2, p. 268-293
|
Subject: | Beziehungsmarketing | Relationship marketing | Arbeitskräfte | Workforce | Kfz-Gewerbe | Automotive services industry | Großbritannien | United Kingdom |
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