Promoting restaurants using social networks : still a lot of room for improvement
José Vicente Sanchís Verdeguer (Universitat Politècnica de València, Spain), Ángel Peiró-Signes (Universitat Politècnica de València, Spain), María-del-Val Segarra-Oña (Universitat Politècnica de València, Spain)
| Year of publication: |
2014
|
|---|---|
| Authors: | Sanchís Verdeguer, José Vicente ; Peiró-Signes, Angel ; Segarra-Oña, María-del-Val |
| Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 13.2014, 7, p. 1613-1618
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| Subject: | Restaurants | Social Media | Facebook | Spain | Online Purchasing | Social Web | Social web | Spanien | Gastronomie | Restaurant industry | Soziales Netzwerk | Social network | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011430476