Antecedents of adaptive selling behaviour : a study of the Korean cosmetic industry
Year of publication: |
2022
|
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Authors: | Amenuvor, Fortune Edem ; Yi, Ho Taek ; Boateng, Henry |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 4, p. 688-706
|
Subject: | Adaptive selling behaviour | Cosmetics industry | Customer-level factors | Organizational-level factors | Personal selling | Salesperson-level factors | Südkorea | South Korea | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour | Verkaufspersonal | Salespeople | Kosmetik | Cosmetics |
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